Designing CrossFit Saratoga Springs
The Logo:
Saratoga Springs CrossFit had a very clear concept of their logo in mind, emphasizing the SS in CrossFit since it also stood for “Saratoga Springs”. I went with a strong distresses typeface and implemented the SS int he kettlebell. I typically like to create 2 versions of one logo a “tall” version and a “wide” version so that it can be used accordingly across different marketing materials and yet maintain branding.
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