Designing CrossFit Saratoga Springs
The Logo:
Saratoga Springs CrossFit had a very clear concept of their logo in mind, emphasizing the SS in CrossFit since it also stood for “Saratoga Springs”. I went with a strong distresses typeface and implemented the SS int he kettlebell. I typically like to create 2 versions of one logo a “tall” version and a “wide” version so that it can be used accordingly across different marketing materials and yet maintain branding.
Read More »Designing CrossFit Steam
Recently I finished branding and developing CrossFit Steam’s Affiliate Starter Package. These guys are awesome cool to do work for and while it took us some time to get the logo finalized we were able to achieve something extraordinary.
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