LOGO FINE TUNING:
When my client contacted me she already had a logo designed; however, there were a few things that needed to be perfected. I am a HUGE typography geek so I could not help myself when I noticed some kerning was needed. I also changed the tagline typeface to something a little different from the main to give it a slight contrast and allow me to balance its placement.
This postcard was very fun to design, it has been a long time since I got to do anything so femenine so I reallye enjoyed it. I used the different pink tones in the logo to accentuate the design and bring attention to the critical points on the website. I also matched the gray tones to the copy for consistency.
THE BUSINESS CARD:
This is a digital mock up of the cards, I wanted to keep it simple and clean. I used the back of the card as a mini billboard with bold bright pink and knockout text to emphasize attention the copy, the subtle floral / swirl pattern on the back ties the front and back together as well as with the postcard design. The final production version will have 2 opposing rounded corners.