Recently I finished branding and developing CrossFit Steam’s Affiliate Starter Package. These guys are awesome cool to do work for and while it took us some time to get the logo finalized we were able to achieve something extraordinary.
I wanted to keep the design simple yet eye catching by emphasizing the bull mascot as much as possible; however, I did not want the copy to become lost so I coordinated the same typefaces from the logo with clean typography for increased legibility.
Keep in mind these guys are from Jersey so I wanted to give them a clean / industrial look. A little though around the edges if you will but without sacrificing great design. At the same time I made sure to incorporate the diagonal stripes we used on the business cards to help tie the branding together without being boring
I don’t know that I can take full credit for this one, Patrick & Franco knew exactly what they wanted and where able to communicate clearly so all I had to do was execute and deliver. I think we ended up with a really cool TShirt!
The Window graphic needed to be simple yet eye catching, something that would be fast and easy to read. Since people could walk up to it I implemented a Contact Info QR Code.
I really wanted to do something special with the bull on this one and used the new Timeline Cover combined with the placement of the avatar graphic to give it unique look and integrate both into one.
Finally the mother of all my CrossFit Affiliate Packages…The Website…Patrick and Franco wanted something really clean from the very begging, so I thought to use the business cards as inspiration for their website. Clean, industrial, a bit edgy, with big emphasis on typography. I LOVED the way this website came out. In addition we integrated their WordPress Blog with Facebook so that both posts and comments sync with both platforms through the use of a custom app.
Hope you enjoyed my post, any comments or feedback are always welcomed. I had a lot of fun designing CrossFit Steam and I hope I can continue to work with them in the future!