Blog

Designing CrossFit Steam

Recently I finished branding and developing CrossFit Steam’s Affiliate Starter Package. These guys are awesome cool to do work for and while it took us some time to get the logo finalized we were able to achieve something extraordinary.

THE LOGO

MARKETING MATERIALS

Business Cards

I wanted to keep the design simple yet eye catching by emphasizing the bull mascot as much as possible; however, I did not want the copy to become lost so I coordinated the same typefaces from the logo with clean typography for increased legibility.

Flyer

Keep in mind these guys are from Jersey so I wanted to give them a clean / industrial look. A little though around the edges if you will but without sacrificing great design. At the same time I made sure to incorporate the diagonal stripes we used on the business cards to help tie the branding together without being boring

TShirt

I don’t know that I can take full credit for this one, Patrick & Franco knew exactly what they wanted and where able to communicate clearly so all I had to do was execute and deliver. I think we ended up with a really cool TShirt!

Window Graphic

The Window graphic needed to be simple yet eye catching, something that would be fast and easy to read. Since people could walk up to it I implemented a Contact Info QR Code.

ONLINE PRESENCE

Facebook Cover

I really wanted to do something special with the bull on this one and used the new Timeline Cover combined with the placement of the avatar graphic to give it unique look and integrate both into one.

CrossFitSteam.com Website

Finally the mother of all my CrossFit Affiliate Packages…The Website…Patrick and Franco wanted something really clean from the very begging, so I thought to use the business cards as inspiration for their website. Clean, industrial, a bit edgy, with big emphasis on typography. I LOVED the way this website came out. In addition we integrated their WordPress Blog with Facebook so that both posts and comments sync with both platforms through the use of a custom app.

Hope you enjoyed my post, any comments or feedback are always welcomed. I had a lot of fun designing CrossFit Steam and I hope I can continue to work with them in the future!

Introduction to HTML – Tutorial

What is HTML — And What It Isn’t:

Before you go into actually trying to write web pages, you should know what HTML is, what it can do, and most importantly, what it can not do.

HTML Basic Tutorial of Commonly Used Tags

Often when I deliver a custom WordPress website to a client I get asked a lot of questions in regards to HTML code and what the tags mean, primarily because they don’t want to “accidentally break” their website. Although it is not easy to do that within a WordPress environment I have put together a small tutorial on the most commonly used HTML elements. I hope it helps.

Sexy.Strong.Beautiful TShirt

Our newest design. If you are intersted in purchasing the art for your gym we will customize with your logo for free.

Meet Our Newest Illustrator, Bruce

Meet our newest team member Bruce Lugli. Bruce is a top notch illustrator who’s skills with a pencil and pen are equally matched by his technical knowledge of Adobe Illustrator.

Sponsoring Fitness Elevated 2011

This year we have the pleasure of sponsoring Fitness Elevated 3 (2011) once again by hooking them up with some killer designs if I do say so myself.  Last year I designed a simple yet eye catching T-Shirt for Fe that incorportated some really cool arrow elements. This year I wanted to bring some of that back in a whole new way; the solution came to me while looking through old comic books of mine, and so the Fe Heroes were born.

Redesigning CrossFit Utah Valley

I recently had the pleasure of redesigning the CrossFit Utah Valley’s website. The goal was to create a cleaner site with a more user friendly navigation system and eye catching graphics.

We are Remodeling!

Thank you for visiting our website, we are in the middle of a complete overhawl, we hope you will like our new and improved website and please if you have any questions feel fr